Mohamad Zahid Mohamad Hasri (right) of PR1MA Communications Sdn Bhd promoting the high-speed broadband Internet facility to (from left) Nor Shazlyana Sobri, 27, Nor Alia Ibrahim, 30, and Haslini Hassan, 35, at the Home Sale Expo at the Putra World Trade Centre in Kuala Lumpur yesterday. PIC BY SALHANI IBRAHIM

KUALA LUMPUR: Buyers and those who register under the 1Malaysia People’s Housing Project (PR1MA) can choose to enjoy fibre optic network infrastructure through PR1MA Communications Sdn Bhd (PR1MA Comm).

An information and communication technology arm, PR1MA chief executive officer Datuk Abdul Mutalib Alias said PR1MA Comm provided information technology and telecommunication-related services in PR1MA developments that included residential and commercial developments under PR1MA.

“All PR1MA developments are being built with high-speed broadband Internet access infrastructure running on Fibre-To-The-Home, Fibre-To-The-Office technology.

“Having a good digital infrastructure can improve lives, not only in connecting people but it can also be a wealth creation tool to encourage them to leverage on e-commerce to improve their livelihood.

“PR1MA Comm is committed to assisting the country to address issues concerning the digital divide via the development of its housing projects, which will be equipped with broadband facility.”

He said PR1MA Comm would ensure PR1MA developments were delivered with Internet services for Triple/ Quad Play such as high-speed Internet, voice over IP and Internet TV.

PR1MA Comm had joined the national-level Home Sale Expo at the Putra World Trade Centre here, organised by housing agencies, including Perbadanan PR1MA Malaysia, the Urban Wellbeing, Housing and Local Government Ministry, Syarikat Perumahan Negara Bhd, Rumah Wilayah Persekutuan, 1Malaysia Housing Projects for Civil Servants, and state governments.

Mutalib said house buyers, who subscribed to PR1MA Comm’s Internet service at the expo, would enjoy one-month free Internet subscription.

“Aside from creating a harmonious community, PR1MA aims to bring urbanisation throughout the country,” he said.

“The presence of PR1MA projects in the state’s urban, sub-urban and new urban areas could potentially power initiatives to improve digital connectivity nationwide, contributing towards the creation of a sustainable and harmonious community.”

The expo, which ends tomorrow, serves as a one-stop centre for prospective home buyers, particularly the B40 and M40 groups, offering 600,000 affordable housing units through 100 PR1MA exhibition booths.

Financial institutions participating in the expo include the Credit Counselling and Debt Management Agency and the National Higher Education Fund Corporation, as well as bank representatives who are available to guide prospective buyers through the purchase process.