PETALING JAYA: Media Prima Bhd (MPB) will be the first to deliver news and analyses during the 14th general election (GE14) with several programmes under its stable of television networks.
The programmes will be broadcast live throughout the campaign period up, right up to polling day, and will showcase news, analyses and commentaries on various issues.
MPB Television Networks News and Current Affairs group managing editor Datuk Seri Mohd Ashraf Abdullah said the “First to Deliver” campaign was the company’s effort to deliver the latest developments and polling results throughout the elections.
“This campaign will turn all the platforms in MPB television networks into transmitting mediums. This will allow us to be the main news source for Malaysians to get information on the balloting process and procedures without needing to switch to other television channels,” he said during the launch of the campaign.
Also present was MPB chairman Tan Sri Ismee Ismail, MPB Television Networks chief executive officer Johan Ishak and New Straits Times Press chief executive officer Datuk Seri Abdul Jalil Hamid.
On nomination day, TV3 will be breaking news through talk shows titled “Penamaan Calon”, “Mandat” and “Terkini Khas”.
“Dakwat di Jari” on TV9, on the other hand, is a 15-episode programme for women to express their views on democracy and their hopes for the future.
Meanwhile ntv7 will be broadcasting two English programmes – “View Point” and “News in Brief”.
On 8TV, there is also a programme for Chinese viewers titled “14th General Election Polling Results”. It will be feeding live updates in Mandarin in two minute snippets.
MPB will also be airing a special programme for youth, especially those voting for the first time, through “Zoom In PRU-14” on their NX Digital portal.