PETALING JAYA: To expand its digital reach and democratise its video content to a larger audience beyond Malaysia, Media Prima Bhd (MPB) is collaborating with Dailymotion, a worldwide leading video player technology and content discovery platform.
MPB TV Networks chief executive officer Johan Ishak said the collaboration with Dailymotion was expected to boost MPB’s revenue through its programmatic advertising.
He said MPB was hoping to see an increase in the number of viewers and registered users in two of its main online media platforms — Tonton.com.my and Extra.com.my — after the collaboration.
“Currently, there are about 8.4 million users registered with Tonton, seven million television households and 21 million viewers recorded in the country. We are expecting a target of 10 million users registering with Tonton after this collaboration.
“Whatever is on the television will be broadcast on the Internet and the collaboration with Dailymotion is very relevant. The worldwide popular online platform is multi-lingual and it has 300 million monthly visitors and three billion monthly video views.
“Hence, this collaboration makes sense and it is very important for us,” he said at the memorandum of understanding signing ceremony between MPB and Dailymotion at Sri Pentas.
Also present at the signing ceremony was Media Prima Bhd group managing director Datuk Kamal Khalid and Dailymotion vice president of content in Asia Pacific Antoine Nazaret.
Meanwhile, Nazaret said it was high time the company worked together with MPB as it is the leading media company in the country.
“We are looking forward and enthusiastic about entering our partnership with Media Prima. We really appreciate the effort and MPB is really moving fast, hence we are really impressed by that.
“We want to build this partnership in the long run, and an online media platform like this plays an important role. In our willingness to be as close and supportive to the media in their journey towards digitalisation, the partnership with Media Prima is confirmation of Dailymotion’s primary role in the video streaming space,” he said.
Under the MoU, the first phase will be showcasing MPB live stream shows such as the upcoming Anugerah Skrin 2018, and all high quality videos from Media Prima Television Networks, Ripple, the New Straits Times Press and Media Prima Digital will be uploaded into Dailymotion.