KUALA LUMPUR: Media Prima Bhd, Astro Malaysia Holdings Bhd (Astro) and Digi Telecommunications Sdn Bhd (Digi) have collaborated on JomStudi, a digital learning hub that will be made accessible to students, especially those in underserved areas, starting next year.
JomStudi, to be launched in January, will carry multiple education resources in a single platform. The initiative is supported by the Malaysia Digital Economy Corporation (MDEC).
Communications and Multimedia Minister Gobind Singh Deo said the initiative was crucial following the need to have digitally skilled talents in preparation for the Fourth Industrial Revolution.
“Having easy access to quality educational content online will create a myriad of opportunities, especially for underserved students, giving them equal footing with their urban peers with the right set of skills and knowledge to thrive in our digital future.
“I believe digital technology is a tool that we must continue to leverage to enhance and change the way learning is experienced by our students.
“I’m pleased and encouraged by this joint effort by Media Prima, Astro and Digi, and look forward to more public-private sector partnerships like these as we work towards a better future for the country, ” he added.
Through JomStudi, students will have easy access to quality education content that follows the syllabus format set by the Education Ministry provided by Media Prima’s exam-based FullAMark and Astro’s Tutor TV. The platform, that is developed and managed by Digi will also give free access to JomStudi content from 2pm to 8pm daily, exclusive for all Digi customers.
“Our goal with this partnership is to provide easy, anytime access to the best learning materials to students in all parts of the country through JomStudi,” said Digi chief executive officer Albern Murty.
Media Prima group managing director Datuk Kamal Khalid said: “As the leading fully-integrated media company in Malaysia, we are delighted to provide students with access to FullAMark, the digital evolution of the New Straits Times Press’ vast experience in education through its pullouts in Berita Harian (Didik, Minda and Skor) and the New Straits Times (School Times).
“With new weekly updated questions following the latest examination format aligned with the Examination Board, as well as live peer-to-peer interactions between students and e-Cikgu, FullAMark certainly makes for an overall active and fun learning experience,” he said.
GenNext Astro vice-president Putri Yasmin Megat Zaharuddin said since its launch in 2010, Tutor TV was made available for free to 10,000 government schools and had benefitted more than six million people.
“We are happy to offer Astro’s educational content, which will enable us to grow our audience reach especially to students in rural or remote areas”.
MDEC chief executive officer Datuk Yasmin Mahmood said JomStudi was vital to Malaysia’s digital economy transformation.
“We welcome similar efforts so that we can build a strong foundation for the future of Malaysia.”