KUALA LUMPUR: In welcoming the move to abolish the quota of cheap sales from Jan 2, the Malaysia Retailers Association (MRA) said this would allow market forces to decide on the number of such sales to be held by retailers, annually.
“There are some retailers who want to do more sales, while some want to do less. Too many cheap sales are not good for business and vice versa, hence the abolition of the quota will suit retailers according to their individual marketing strategy and creativity.
“As for consumers, they can decide which retailers offer more bargains for them,” said MRA president James Loke.
Loke informed that the quota removal came about following various engagement sessions by industry players with the Domestic Trade and Consumer Affairs Ministry.
“It didn’t happen overnight, as various engagement sessions were held prior to that. We are glad with this new regulation and grateful to the ministry”, he told the New Straits Times.
He said for years, retailers were only allowed to organise 3+1 cheap sales a year; three dates gazetted by the government and another on a date of their choice.
On Saturday, Domestic Trade and Consumer Affairs Minister Datuk Seri Saifuddin Nasution Ismail said from Jan 2, traders were allowed to organise as many cheap sales they want in a year.
He said under the Trade Descriptions (Cheap Sale Price) (Amendment) Regulations 2019, which was gazetted on Nov 29, traders can now conduct cheap sales at any time without having to apply for a permit to notify the ministry.
He said the move would further boost the retail sector and create a healthy and open competition.
Meanwhile, Loke said despite the quota removal, retailers would still have to follow the rules and regulations set by the ministry.
“What’s important is to be responsible retailers, by ensuring that whatever is being advertised during the cheap sales, must be honoured and followed."