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GrabPay managing director Ooi Huey Tyng says the company plans to help an additional five million traditional businesses capitalise on cost-saving benefits. -- Pix: NSTP/ ZULFADHLI ZULKIFLI
GrabPay managing director Ooi Huey Tyng says the company plans to help an additional five million traditional businesses capitalise on cost-saving benefits. -- Pix: NSTP/ ZULFADHLI ZULKIFLI

KUALA LUMPUR: As e-Tunai Rakyat continues to gain traction, service providers selected by the government for the programme said they hoped to enlist more grassroots traders to adopt the cashless system.

GrabPay managing director Ooi Huey Tyng said it recognised that small businesses were the lifeblood of Southeast Asian economies.

With that, she said, the company planned to help an additional five million traditional businesses capitalise on cost-saving benefits and increased productivity that came with digitisation.

“The expansion of GrabFood delivery to major cities across the nation has created more income opportunities for merchants and riders in rural areas,” she told the New Sunday Times.

“We regularly introduce features and promotions on the app. Our objectives are to boost demand and subsequently increase sales of our merchants.

“We constantly work with our partners, big and small, on specific campaigns to help build their profiles and tap into the millions of Grab users.”

She said Grab curated more than 40,000 merchants to date.

Touch ‘n Go eWallet, in a statement, said it had 7.3 million registered users, with 125,000 active merchants registered.

They included established businesses, small- and medium-sized enterprises, mamak stalls and wet market vendors.

“We are constantly looking at expanding our merchant touchpoints to boost business efficiencies through digitisation.

“When it comes to onboarding our merchants, we look at how we can help them grow and meet today’s digital demands.”

To do this, Touch ‘n Go eWallet said, it would first require local businesses to access its existing user base of close to 7.3 million.

“Secondly, when we onboard them, we don’t charge any additional fee. Instead, we offer incentives to every new user who uses Touch ‘n Go eWallet.”

Touch ‘n Go eWallet said it experienced a 10-fold growth in app users since e-Tunai Rakyat was launched on Wednesday.

Since the launch of the programme, it was reported that the number of new GrabPay users had increased six-fold.

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