PUTRAJAYA: Barisan Nasional (BN) will adopt part of its Sarawak 2016 state election campaign template in its operation structure for the upcoming 13th General Election.
Deputy Prime Minister Datuk Seri Dr Ahmad Zahid Hamidi, announcing this today, said the Sarawak election campaign template was "very well-organised".
"We will use part of it for (BN’s) election operation structure for the whole of Malaysia.
"This is a proven template. If we work hard and work smart, nothing is impossible in securing an overwhelming victory," he said during his meeting with the Kuching division journalist association members and senior media representatives based in the administrative capital.
Zahid, who is also BN deputy chairman, said the coalition would look at an absolute collaboration with its component members based on what it had learned from the 2016 Sarawak election.
"The (Sarawak) template will be used as our election strategy. I am saying this openly because they (the opposition) want to deny the current government a two-third majority. I am telling you frankly that we will prove them wrong in this matter," he added.
BN has secured a landslide victory in the 11th Sarawak Election when the coalition won 72 out of 82 state seats in May 2016.
He shared some of the experiences he had during the Sarawak election including how the late chief minister Tan Sri Adenan Satem had set up an operation room at his home to get real time updates of things on the ground.
Zahid also cautioned the danger of being too comfortable, basking in one's achievements and successes.
He said the people would remember the one particular day that mistakes were made and forget all the good things that had been done before.
"This is a critical time because of last minute attempts to discredit the government as well as the establishment. In this respect, the media has the role to play in building good impressions; creating good perceptions and shaping positive thinking.
"Media plays a very important role that can affect voters' decisions that are based on news appear. News will create perception, either positive or negative.
"We have to shift the thinking of voters whom will make their decision (when they go to the ballot box) based on reality and not based on fake news or fake data that are plucked from the air," said the deputy prime minister.
Zahid also pointed out 82 per cent of the non-traditional media were anti-establishment, which had the penchant to promote fake news.
"The D-day (general election) is nearing. We should not forget the non-conventional media, which has wider and bigger coverage. We shouldn't forget that the era of communication has changed and we need to adapt (to changes)."
He also said there must be collaboration between media practitioners and media owners.
"The two parties, media practitioners and media owners, should not have their own agenda," he said.
Zahid also expressed his hope that mistakes which were made in the 12th and 13th general election would not recur. He, however, did not elaborate on the blunders that had taken place during GE12 and GE13.