KUALA LUMPUR: Malaysia is the first stop for health and fitness app HealthifyMe's regional expansion plans, to followed by Indonesia and Singapore in the next six months.
This expansion comes on the back of the app’s Series B fundraising, which collectively totals at US$18 million from existing investors and InnoVen Capital, a Temasek backed entity, to fund the regional expansion as well as other new features and initiatives.
First launched in India in 2012, HealthifyMe now has over eight million users worldwide.
It offers localised calorie tracking with over 55,000 foods as well as water consumption, weight, steps and activity tracking complemented by automated and real-time insights.
The company launched its services in Malaysia in October 2018 and has already attracted over 15,000 subscribers with more than 25 local coaches, trainers and experts.
“We have always seen ourselves as a global product company and have built our app in line with global standards of quality and excellence. Our numbers reflect this global ambition, with more than 10 per cent of our 8 million user base, 10 per cent of our coaches and 20 per cent of our overall revenues are already coming from international geographies,” said co-founder and chief executive officer, Tushar Vashisht in a statement.
“We have chosen to begin our foray into Southeast Asia due to the high penetration of smart phones and to fill the need for quality health and fitness solutions in the region. We believe Malaysia is a representative microcosm of the entire region and a great place to start.”