BIG Data drives marketing today. Global brands are realising big gains from Big Data analytics by influencing consumer behaviour. Amazon, one of the first companies to anticipate the potential of Big Data, proved it when its chief executive officer Jeff Bezos became the world’s richest person, after Amazon’s earnings report was recently made public. Forbes stated that retailers who leverage on Big Data are able to increase their operation margins by 60 per cent.
NUR Afini Roslan of SMK Tuanku Abdul Rahman in Gemas, Negri Sembilan died under very tragic circumstances. Gruesome is perhaps the right diction. A blade came loose from a ride-on lawnmower and struck the 14-year-old’s head, slicing open part of her skull. She died at the scene of the accident. Two other students were injured.