KUALA LUMPUR: The Singtel Group and Malaysia’s Axiata Digital have sealed an initial agreement in Spain to collaborate in the areas of mobile financial and digital services to support Asean’s efforts to grow the digital economy.
The Memorandum of Understanding was signed during MWC Barcelona 2019, one of the biggest annual tech shows in Europe.
“Our partnership with Axiata Digital adds further momentum to the Singtel Group’s goal to empower consumers to transact seamlessly across borders, and deliver even more exciting entertainment choices and experiences through the ecosystem of digital services that we are creating,” Singtel International Group chief executive officer Arthur Lang said in a joint statement today.
The pact will pave the way for Boost Malaysia, Axiata Digital’s mobile wallet, to join VIA, the Singtel Group’s cross-border mobile payment alliance, and grow VIA’s footprint beyond Singapore and Thailand to Malaysia.
Boost Malaysia will add over 66,000 merchant points to the alliance’s network, expanding the reach of the payment service for millions of Singtel Dash and AIS GLOBAL Pay users already on VIA.
Boost Malaysia’s 3.7 million customers will also be able to use their mobile wallet at VIA’s more than 1.6 million merchant partners in Singapore and Thailand.
Both Singtel and Axiata Digital plan to jointly promote and drive cross-border payments to grow their respective user bases and merchant networks, and explore collaboration around rewards and loyalty programmes.
Mohd Khairil Abdullah, CEO of Axiata Digital, said mobile wallet interoperability had been high on its priority list.
“Boost’s merchant base is growing at a strong pace and we’re looking forward to serving Singtel’s e-wallet users when they visit Malaysia.
“At the same time, we are also excited to potentially help drive revenue growth for our merchant partners who can now benefit from having our neighbours across the causeway visit their outlets. Vice versa, Boost users will also enjoy the same convenience when visiting Singapore, Thailand and in future other countries across the region,” he added.
VIA was launched by the Singtel Group in October 2018, with partners AIS, Singtel’s regional associate, and Kasikornbank, Thailand’s digital bank, to create a region-wide payment network that will enable consumers to securely and conveniently pay with their mobile wallets when they travel in Asia Pacific.