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Groupe SEB Malaysia Sdn Bhd country manager Jack Wong (second from right) with (from left) KL Sogo assistant buyer Ismail Manan, Groupe SEB Malaysia sales director Johann Ng, celebrity chef Sheila Rusly and KL Sogo home merchandising manager Eve Cheong Wai Yee at the launch of the latest Tefal cookware in Kuala Lumpur recently.

KUALA LUMPUR: APPLIANCE maker Groupe SEB Malaysia Sdn Bhd expects revenue to increase by 15 to 20 per cent next year despite the market challenges.

Country manager Jack Wong said the company was growing fast.

“We are continuously introducing innovative products to stay ahead. Today, innovation is the key. Innovation is a long-term growth and that is how we have been able to stay at the forefront,” he said.

“Our prices are 10 to 20 per cent above our competitors but we are doing well as people are looking for longer-lasting cookware and appliances. For example, Tefal is a trusted brand in terms of durability and innovation.”

Malaysia is among the top 10 countries contributing to parent Groupe SEB’s growth in the region.

The top three countries are China, Japan and South Korea.

Wong said the Asia Pacific contributed more than 30 per cent in revenue to Groupe SEB.

Groupe SEB, which is present in more than 150 countries, generated sales of about €6.8 billion (RM30.9 billion) last year.


Celebrities Sheila Rusly (left) and Aida Jebat doing a cooking demonstration at the launch of the latest Tefal cookware in Kuala Lumpur recently. PIC BY MUSTAFFA KAMAL

“Malaysia may not be in the top three or top five but the country is consistent in its growth. This year, we have launched more than 45 products such as cookware, rice cooker, blender, electric pressure cooker, linen care and beverage, and they are doing very well,” said Wong at the launch of the latest range of Tefal cookware recently.

The new range features thermo-signal, better homogeneity base and durable titanium coating that guarantees a superior cooking experience. They also come with the all-new thermo-signal red dot to indicate the right time to start cooking.

“Half of the culinary battle is won when you own the right cookware. We need to evolve with the times to provide a new sense of excitement on how we can elevate the cooking process,” said Wong.

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