KUALA LUMPUR: Standard Chartered Malaysia has launched its integrated café banking branch as a social meeting place for visitors.
In a statement today, StanChart Malaysia wants to engage with its clients, including those from its Priority and Business Banking segments, in a new and refreshed way.
The three-storey branch is in the same building as its head office in Equatorial Plaza here.
"The increasing influence of digital means that convenience is a given rather than a privilege in banking where visits to branches, although no longer necessary, are still a valued experience," StanChart Malaysia head of retail banking Lai Pei Si said.
The bank decided to adopt the integrated café banking concept as it allows for a balance between digital convenience and people-oriented experience.
“The cafe is a fitting choice, as it weaves into our mission to help promising local businesses establish and expand their presence.
“We also have award-winning Malaysian designer Melinda Looi refreshing the uniform for our frontline employees, in line with our agenda to support women entrepreneurship,” she added.
Standard Chartered Kuala Lumpur main branch includes a Priority Banking Centre on its first floor which also connects to EQ Kuala Lumpur Hotel.