KUALA LUMPUR: theAsianparent, Southeast Asia’s largest social network for mums and parents, aims to reach more parents in Malaysia and in the region by next year.
Currently, the platform has a monthly network reach of nearly 30 million users and has reached 3 million Malaysian parents monthly.
Founder and group chief executive officer Roshni Mahtani said parents choose theAsianparent because of the mix of information - from experts and fellow parents - available to them, which helps them in raising their children and families.
"More importantly, with nearly 30 million parents as part of our community, we have built a support network for parents," she told The New Straits Times.
Headquartered in Singapore, theAsianparent has office locations in Malaysia, Indonesia, Thailand, Philippines and Vietnam.
In Malaysia, theAsianparent is available in English and Bahasa Malaysia.
Roshni pointed out that key application in the platform are two of its prominent features - Pregnancy Tracker and Baby Tracker, where parents can track growth and development of their children on a daily basis, supplemented by related content and frequently asked questions from other parents.
"With these two features, we can track your child’s development till 6 years of age, which is quite useful for new and experienced parents," she said.
"Even with our strong content database across different categories such as parenting, baby and lifestyle, we regularly analyse our community insights to understand any information gaps to maintain relevance among parents.
"We also get information and advice from experts for our articles to ensure accuracy and further enrich our
content," she said further.
On funding, Roshni said the Asianparent closed a significant funding round in 2019 and will be expanding into new markets like Nigeria and Kenya, making more improvements on its app and aggressively hiring across Southeast Asia including Malaysia.
"Our content database comprises User-Generated Content (UGC) and Professional-Generated Content (PGC).
"Over the years, we have built up a strong content database of approximately one hundred thousand PGC articles. UGC comes from the questions and answers posted by our users on our platform, of which we have more than 11 million UGC activities monthly," she said.
Roshni also said the company is planning several partnerships and tie-ups in 2020.