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HONDA Malaysia Sdn Bhd has made Honda Sensing, its next-generation advanced safety technology, available in its D-segment Accord.

This marks the second model in Honda Malaysia’s product line that is equipped with Honda Sensing, after the all-new CRV that was launched in July.

In addition to passive safety features like airbags, the new Accord is equipped with a Collision Mitigation Braking System (CMBS).

“When the ninth generation Accord was launched in 2013, it set a new benchmark in the D-segment as a model that offered premium and advanced features such as the LaneWatch camera.

“The new Accord that was introduced in 2016 further raised the bars with value-added features and standard safety features in all variants,” said Honda Malaysia group vice-president Akkbar Danial in a statement.

The upgraded Accord 2.4 Vti-L Advance with Honda Sensing will carry premium features that include stylish LED headlights, LED taillights, seven-inch advanced display unit with i-MID and Honda LaneWatch.

“From our records, the D-segment is still mainly dominated by Japanese carmakers, with Accord being the segment leader as of September. To keep a step ahead and further redefine the D-segment, Honda Malaysia is offering Honda Sensing on the Accord as an additional safety feature on top of the current premium safety features that are already available.

“With this upgrade, the Accord with Honda Sensing now offers an unbeatable complete premium package of smart and elegant features such as LED headlights, smartphone connectivity and a host of standard safety features,” said Akkbar.

Honda Malaysia new MD and CEO Toichi Ishiyama and Honda Malaysia group vice-president Akkbar Danial.

Honda Sensing safety features include use of cameras positioned around the vehicle and a radar system to assist the driver. On top of that, Honda Sensing will try to alert the drivers when they are at risk of a collision and correct steering and braking in dangerous driving conditions. It comprises five key systems:


Helps to reduce the likelihood and severity of a frontal impact. It will lightly brake if the vehicle does not start to slow down when at risk of a collision.


Helps to gently corrects the steering if the vehicle begins to leave the lane without signalling.


Uses a camera that is mounted to the passenger-side mirror to provide a live feed of the left-hand side road view.


Uses a radar system hidden in the front grille and a camera behind the rearview mirror to maintain the speed set by the driver and keep a safe distance from the vehicle in front.

Lane Departure Warning (LDW)

Uses the camera mounted on the passenger-side mirror to alert the driver if the vehicle starts to leave the lane without signalling.

The addition of this new safety feature package is also in line with Honda Malaysia’s strategy to offer more advanced technology in its products.

In addition to passive safety features like airbags, the new Accord is equipped with a Collision Mitigation Braking System (CMBS).

More than 5,500 units of the Honda Accord have been sold since September last year. The 2.4 VTi-L variant contributed 25 per cent to its sales units. The 2.0 VTi-L accounted for the biggest percentage at 61 per cent while the balance 14 per cent came from 2.0 VTi variant.

Based on customer demand and market study, Honda Malaysia will be offering only two variants of the Accord beginning this month; the Accord 2.0 VTi-L at the same current price of RM149,350 without insurance and Accord 2.4 VTi-L Advance with Honda SENSING at a marginally increased price of RM169,800, excluding insurance.

Honda Malaysia has recorded an impressive sales performance this year with more than 87,800 units sold from January to last month, with the new and existing models being equally well received, including the Sport Hybrids and Turbocharged engine variants.

The Sport Hybrid variants have recorded more than 1,860 booking units in five months, exceeding the company’s target by 24 per cent. The sales of Turbocharged variants have contributed 60 per cent for Civic and 71 per cent for all-new CR-V.

With this stable momentum, it has strengthened and maintained Honda Malaysia’s No. 1 position in the non-national segment and No. 2 in overall total industry volume from January to last month, based on its internal record.

With the strong sales performance, Honda Malaysia is confident of achieving its sales target of 100,000 units by year-end.

Recently, Honda Malaysia has launched its sixth and last new model of the year, the all-new Civic Type-R, the fastest front-wheel drive production car in the world.

The Civic Type-R is offered in the exclusive Championship White colour and priced at RM320,000, excluding insurance. It joins Honda Malaysia’s product line-up of BR-V, City, new Jazz and new Jazz Hybrid, all-new CR-V and new City Hybrid for this year.

For more information on the Accord with Honda Sensing or to book a test drive, visit any of the 90 dealers nationwide or call Honda’s toll free number at 1-800-88-2020, or log on to

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