Malaysians favour shopping between 9pm and 11pm.

KUALA LUMPUR: Shopee Malaysia is among the top 10 most visited sites in Malaysia, according to the latest ranking from media measurement and analytics company Comscore.

This indirectly demonstrates how the e-commerce landscape in Malaysia is turning out to be increasingly dynamic with more Malaysians starting to shop online.

Shopee is seeing an interesting pattern unfold among Malaysians through its data as it dissects shoppers’ behaviours across 13 states and three federal territories.

“Selangor and Kuala Lumpur top the country with the highest number of orders recorded as it is the most populated urban area.

“We also noted that while most Malaysians favour shopping between 9pm and 11pm, netizens in Putrajaya prefer to do their shopping during lunch,” said Shopee in a statement.

The e-commerce platform noted a rising in online shopping activities in Perlis, Kedah, Penang and Perak with around a third of purchases from these four states coming from the Fast-Moving Consumer Goods (FMCG) category which includes products such as toiletries.

In the east coast, Shopee recorded a triple-digit growth in the number of new users from Kelantan, Pahang and Terengganu, signalling an increased adoption of e-commerce which is likely driven by the growing affordability of smartphones and Internet data plans.

It added that toys, kids, and babies category has the highest number of purchases in these three states; diapers, baby rompers, playmats and breast pumps being the most sought-after items.

The number of Shopee users also increased in Johor, Melaka and Negri Sembilan with more of them being males. Items like floral shirts, bomber and leather jackets, and blazers, are being the most checked out stuff by these users.

Meanwhile in Sarawak, Sabah and Labuan, mobile and accessories category was a hit. To illustrate, over 51,000 units of power banks were ordered across three months. Digi prepaid reloads are also seen to be a hit among East Malaysians. The reloads were made more attractive with a 10 per cent bonus credit given to users.

Ian Ho says Shopee has access to big data that allows us to understand the shopping habits of Malaysians.

“With almost half of the country’s population in our database, we have access to big data that allows us to understand the shopping habits of Malaysians. This information enables us to curate campaigns fitting for the young and old alike,” said Shopee regional managing director Ian Ho.

“Equipped with rich data and a long list of brands on our platform, our campaigns are well thought out to meet the market’s needs. One such example is the upcoming 27.3 Shopee Mega Sale.

“As the name suggests, it is going to be a week of crazy deals across categories to give shoppers the chance to shop for the items they want. Additionally, the campaign serves as a thank you to all Shopee users for their continuous support since Shopee’s inception,” he added.

The 27.3 Shopee Mega Sale is taking place from March 21 to 27, offering free shipping with a minimum RM27 spent, daily ‘Tikam’ with RM1 and RM1 million worth of cash and prizes to be won with Shopee Quiz.

The platform will also have special themed-days with discounts up to 90 per cent, RM8mil worth of vouchers up for grabs and daily Shocking Sale with Lowest Price Guaranteed items as well as social media giveaways.

What do Malaysians buy online

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