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Thai singer-songwriter, influencer, model and actor Jannine Weigel (middle) is new music label RedRecords’ first signed artiste. (Picture courtesy of AirAsia)

KUALA LUMPUR: Following the international acclaim of K-Pop, AirAsia Group and Universal Music Group (UMG) have collaborated to launch RedRecords in order to expose Asian artistes to a global stage.

The partnership via the new label aims to sign, develop and break new Asian artistes and to push A-Pop internationally.

“A-Pop to me is kind of like 'Asean pop'. We want to introduce the region and the world to the talent in our own backyard," said AirAsia Group CEO Tan Sri Tony Fernandes during a launch event at the Chow Kit Hotel here today.

RedRecords will be based in Kuala Lumpur and Los Angeles and its first signed artiste is Thai singer, songwriter, influencer, model and actor, Jannine Weigel.

The 19-year-old artiste has released several singles and EPs and amassed a huge following on social media, with more than 600 million views and 3.3 million followers on YouTube, in addition to 3.2 million followers on Facebook, 1.5 million on Instagram and more than 500,000 on TikTok.

On signing to RedRecords, Weigel said: “I’m so proud to be the first artiste to sign to RedRecords and to have the support of this amazing team helping to take my career to even greater heights. My fans are going to love all the incredible experiences that we have in store for them. I cannot wait for you to hear my new music.”

RedRecords CEO Hassan Choudhury, who is also head of music for AirAsia Group, said: “This is an excellent opportunity to leverage off both AirAsia and UMG’s potential in a musical journey.”

“Having worked for both of these incredible companies, witnessing first hand their enormous strengths in their respective industries, I aim to bring the creative forces of both teams together in order to help develop the undoubted music talent that lays here in Asia,” he said.

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