Nike has released a new campaign that targets female athletes and competitors. The video titled “Rallying Cry” features athletes including Australian boxer Tayla Harris, Thai runner Rachwin Wong, Australian footballer Sam Kerr, Japanese skateboarder Aori Nishimura, South Korean dancer Amber Liu and more.
According to the American sportswear giant, “a rally cry is more than a yell. It’s a visceral response to a mental reaction — frustration, elation and every emotion in between. It’s a call to assemble. It’s a call to advance. In sports, the rally cry can turn the tide of a game, and in the process, change the trajectory of a life.”
Watch the video here: https://www.youtube.com/watch?v=5evnzAzg-9M