KUALA LUMPUR: Celcom Axiata Bhd and Korea-based SK Planet have collaborated to form a joint-venture company, Celcom Planet, to explore, seek and pursue e-Commerce business opportunities in Malaysia.

The collaboration with SK Planet, the leading e-Commerce player in Korea, enables Celcom to further participate in the digital industry and build long-term capabilities in the digital space.

"Leveraging on SK Planet's platform and operations know-how, coupled with Celcom's experience and knowledge of the local market, we are confident that this collaboration will be very successful," said Celcom Axiata chief executive officer, Datuk Seri Shazalli Ramly.

Celcom Planet is expected to launch an optimised e-Commerce platform by the second half of 2015.

The JV company aims to be a market leader in Malaysia's e-Commerce industry which is expected to grow rapidly as shoppers are now looking for competitive prices and a wider variety of products with convenience.-- Bernama