KUCHING: Petroliam Nasional Bhd (Petronas) has returned with another web film especially produced in conjunction with the annual rice harvest celebrations in Sarawak and Sabah this year.
The short film maintained the theme “Striving for a Better Tomorrow Together”, first featured during the Chinese New Year celebrations this year, but revisited again for the Gawai and Kaamatan festivals in Sarawak and Sabah.
The national oil and gas company also kept the five main characters, namely Anang, Ah Keong, Hakim, Joseph and Arafi from the Chinese New Year’s web film, for its latest production entitled “Siapa Jojo?” (Who’s Jojo?)
In this latest web film, the focus is on Anang and her four best friends, who have travelled to her hometown in Kanowit to experience and celebrate Hari Gawai.
There is a touch of comedy weaved in with a powerful message of togetherness, when the four friends help Anang to bring a buffalo named Jojo to the paddy fields.
“Anang and her friends discover the values and meaning of determination, hard work and gratitude, which encapsulates the true meaning of the harvest festival, after Anang’s grandfather asks the children to take the buffalo to the paddy field.
“The friends learned valuable lessons, to always appreciate blessings in life and never take for granted the hard work of others that have allowed them to enjoy such blessings,” said Petronas group strategic communications senior general manager Zahariah Abdul Rahman during the preview of the web film last night.
She said Petronas, which has been releasing Gawai- and Kaamatan-themed advertisements for several years, wanted to highlight and uphold the unique values that bind Malaysians as a nation in every of its web film released for festive celebrations in the country.
“We have started sharing this key message of striving for a better tomorrow together since our Chinese New Year’s campaign through the short film, “It came from a Tin Mine”.
“And we will continue to promote and nurture this spirit in this short film – “Siapa Jojo” and other web films for other festive celebrations this year.
“Viewers will also see the same five characters in our future web films throughout the year,” she said.
The “Siapa Jojo?” webfilm is available on Petronas’ official channel at www.petronasofficial.com, while the 60-second long television commercial version of the web film will start airing on May 30.