The colourful Lafarge Malaysia's cement processing trucks made its debut on the streets near Padang Kota Lama at Lebuh Light, Georgetown today. Pix by Muhammad Mikail Ong
The colourful Lafarge Malaysia's cement processing trucks made its debut on the streets near Jalan Dr Lim Chong Eu, Georgetown today. Pix by Muhammad Mikail Ong

GEORGE TOWN: Mention cement mixer trucks and what normally comes to mind is the usual white-colour giant machines.

However, all that is set to change, thanks to leading industrial company -- Lafarge Malaysia.

Its colourful cement mixer trucks, dubbed "Happiness Trucks", made its debut on numerous streets in the city today.

A total of 14 cement mixer trucks began its trip near the Sultan Abdul Halim Mu'adzam Shah Bridge to Padang Kota Lama and Komtar, making a pit stop at all the important landmarks on the island.

The Happiness Trucks were designed and painted by talented local universities and colleges' students in the country, bringing different kinds of theme for the "Happiness in the City" truck design competition organised by Lafarge recently.

It is aimed to totally change the image and perception of the usual dirty and boring looking cement mixer trucks to colourful and vibrant trucks on the streets.

Lafarge believes that turning cement mixer tankers and concrete trucks into works of art will enable people to view the city in a different perspective.

The champion design by Team Pantheon, themed "Positive Energy", was chosen by some 220,000 people who voted for its bright and cheerful colours, signifying the city and its advancement.

Lafarge also has specific strict guidelines on cleanliness for its trucks, arguably the only company that puts extra attention before the truck hits the streets for its daily work.

347 reads