Media Prima Bhd walked away with 12 awards during the Excellence Marketing Awards 2017 ceremony in Kuala Lumpur. Pic source: Facebook/Marketing Magazine

KUALA LUMPUR: Media Prima Bhd (MPB), Malaysia's largest media integrated media group, won 12 major awards at the Marketing Excellence Awards 2017 here last night.

The media company, through Media Prima Television Network (MPTN), took home six gold, two silver and four bronze medals for some of its key campaigns.

Among the marketing campaigns receiving the gold awards were Lipton's 'Hanya Kaw Untukku' (Excellence in Brand Strategy and Consumer Insights and Excellence in Market Research), Mamee Monster Activating Biskidz with Agent Ali (Excellence in Mobile Marketing) and Chinese New Year 2017-Gong Xi Fatt Zai (Excellence in Consumer Engagement).

Mamee Monster Activating Biskidz Campaign with Agent Ali also received two silver awards for Excellence in Digital Marketing and Excellence in Marketing Innovation.

Lipton's 'Hanya Kaw Untukku' also received two bronze awards for the Excellence in Media Strategy and Excellence in Sponsorship Activation.

The other bronze medal was contributed by MPTN's partner, CJ Wow Shop, for Excellence in Marketing to a Female Audience through its One Year of WOW campaign.

MPTN chief executive officer Johan Ishak said the win was a significant recognition for MPB, not only because the company competed against other media networks, but also across players in the integrated media, social and digital space.

"This is the result of the strategic transformation journey we have gone through to become the leading integrated media platforms provider." he said.

The win was made possible as a result of the company's capabilities in offering expansive brand exposure, creative solutions and strategic use of audience insights and media offerings.

Meanwhile, MPTN's director of Studio8, Sales and Strategy, Client Services Group, Nini Yusof said the victories were testament to the strong collaboration with clients and agencies to drive innovative, creative and engaging customer campaigns.

"We are excited to continue delivering solid work that leverages our strength in mass audience reach and cross-channel in-house expertise now and the future."

Organised by Marketing magazine, the Marketing Excellence Awards is one of Malaysia's largest awards that celebrates excellence across the marketing communications services spectrum.