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‘Death by selfie’ is inadvertently trending worldwide, and it even has a shot at reaching meme status. Pic by NSTP/ source from YouTube

VIDEO IS GRAPHIC. VIEWER DISCRETION IS ADVISED

KUALA LUMPUR: ‘Death by selfie’ is inadvertently trending worldwide, and it even has a shot at reaching meme status.

A term might be coined for this blossoming sub-genre of picture-taking – “Selfish-ie” or “Selfie-destructive” – in honour of the foolish risk-taking and horrific self-annihilation involved. The Van Gogh of deadly selfies may even be discovered one day – posthumously, of course.

Two weeks ago, I wrote a gallows humour-laced piece on a viral video of a man who thought it prudent to approach a wild bear to take a selfie with. The encounter left the fellow, who died horribly, looking less than photogenic.

Today, I highlight footage of a toddler whose selfie-related demise I could only watch through splayed fingers.

The incident on May 10 occurred at the CGR mall in Ganganagar, Rajasthan, India and was captured in its gruesome entirety by a CCTV camera.

The footage begins with a man taking a wefie with his wife and their 10-month-old daughter, whom she is carrying. They spend several moments on the 3rd floor.

Seconds later, the couple approach an upwards escalator, but there is a delay before they step onto it, as the man – who is clearly a ‘cam-ho’ – stages another wefie.

The duo step onto the escalator just as they break out of their pose – and in adjusting her hold on her daughter, the woman loses her grip on the toddler.

The child is flung upwards before falling heavily onto the floor railing and slipping through a gap between the floor and escalator.

She plunges three floors to her death.

The blind panic and terror of the couple, as well as other shoppers, as they scramble madly to deal with the situation is gutting to watch.

This is not one for the album – theirs or anyone else’s.

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