Dacsee riders can also expect "surprises" from their partnered merchants through the Joy Drive Campaign.

KUALA LUMPUR: Getting into an e-hailing ride and being greeted with an ice-cream once you enter the car sounds great, especially if it's in the afternoon and the weather is scorching hot.

With ride sharing becoming increasingly popular, finding unique ways to enhance riders' experience is one way to attract customers.

Dacsee, a social ride-sharing service, which burst onto the scene less than a year ago is now embarking on their Joy Driver campaign where lucky riders will be awarded with an ice-cream.

“The main purpose of this activation campaign is to be able to promote and introduce the Joy Drive Campaign to the public. We want to give something back to our users as a form of gratitude from us by making them feel happy and joyful,” said Lim Chiew Shan, Chief Executive Officer of Dacsee.

Lucky Dacsee riders will be awarded with an ice-cream.

The campaign was launched today at Bangsar South Nexus, here.

Called the Dacsee Ice Cream Car, users can book if there is one close to their location.

"With the feature, users will be rewarded with an ice cream once you pop into the car," Dacsee said in a statement.

According to Dacsee, riders can also expect "surprises" from their partnered merchants through the campaign.