Minister in the Prime Minister's Department Datuk Seri Dr Mujahid Yusof Rawa said the government, through the Kuala Lumpur City Hall (DBKL) had taken the necessary steps in directing for the advertisements to be removed as the content went against religion. NSTP
Minister in the Prime Minister's Department Datuk Seri Dr Mujahid Yusof Rawa said the government, through the Kuala Lumpur City Hall (DBKL) had taken the necessary steps in directing for the advertisements to be removed as the content went against religion. NSTP

PUTRAJAYA: There is no need to keep harping on the issue of two advertisements of the "online dating" company Sugarbook as it has been removed from the LED billboard structures in Bangsar and Bukit Kiara.

In saying this, Minister in the Prime Minister's Department Datuk Seri Dr Mujahid Yusof Rawa said the government, through the Kuala Lumpur City Hall (DBKL) had taken the necessary steps in directing for the advertisements to be removed as the content went against religion.

"This matter has been resolved. I was told by the Federal Territories Minister (Khalid Abd Samad) that the displays have been removed because it did not abide by DBKL rules.

"Therefore I ask for the public to not play up this issue because it has been solved, when we found it went against the religion, we do not allow it (to be advertised)," he told the media here, today.

Earlier, photos of the billboard advertisements went viral on social media with many voicing concern on the nature of Sugarbook's business.

On its website, Sugarbook, using the tagline "where romance meets finance", describes itself as a "social networking platform that helps build beneficial relationships with our society's elite".

One of the displays showed a young girl standing next to an elderly man with the words "Hey Sugar, Upgrade your love life!" underneath it.

Sugarbook is a Malaysian-based website set up in 2016.

On their website today, a pop-up message appeared saying they apologise if the site was loading slow, as they have been experiencing server issues following a "mass amount of coverage nationwide".