SHAH ALAM: Barisan Nasional needs to be ready for smear campaigns on social media by the opposition as the 14th General Election nears.
Shah Alam Umno Youth chief Datuk Ahmad Mua'adzam Shah Ya'akop said the BN coalition needs to be ready to counter the opposition and adopt a positive attitude when doing so.
"It should be done aggressively from now on because as we know, the opposition is smart in spinning certain issues to rile up the emotions of the people and voters and spread them online.
"The opposition wants to highlight we are incapable people but it is important that we do not resort to the low tactics like the opposition,” he said and pointed out the BN responders need to get themselves armed with facts.
"We work with the state war room where we extract the correct information of certain issues as the opposition cybertroopers continue to attack us. They would recycle the same old issues by using fake social media accounts," Mua'adzam told the New Straits Times.
Since assuming his role in 2013 and with 25 committee members under his wing, Mua'adzam had told each of them to open up their respective social media accounts and pages on Facebook and Instagram in order to dissemination information of sorts to the people.
Mua'adzam, who is also state Umno Youth secretary, said their social media accounts and pages are the testament of their services to the people from four years ago.
"We bank on our strength which is serving the people. The people no longer want to care about dirty politics. They want representatives who can truly serve them. They do no want to see a leader who takes jibe at others and he himself does nothing for the people.
"Engaging people via social media is one of our strategies and so far, people have responded positively to us. We do not use it for propaganda purposes but show sincerity in what we do," he added.
"There is no right or wrong in their comments. At the end of the day, we do not want to be aggressive and eventually turn their negative thoughts into something positive," said Mua'adzam.
He added that Shah Alam Umno Youth also assist in sharing the activities of state leaders such as Selangor Umno liaison committee chief Tan Sri Noh Omar on social media.
Mua'adzam stressed the conventional method of engaging people via face to face meeting should not be forgotten.
“Personal touch is still important,” he added, and with more than 100,000 voters in the Shah Alam constituency, it would be impossible to reach out to all of them via social media platforms.