Palestinian demonstrators seek cover during a protest against the US Embassy move to Jerusalem and ahead of the 70th anniversary of Nakba, at Qalandya checkpoint near the West Bank City of Ramallah. EPA-EFE

LONDON: The bloodshed along Gaza's border with Israel is an "abhorrent violation" of human rights, Amnesty International said on Monday after 37 Palestinians were killed by Israeli fire.

"We are witnessing an abhorrent violation of international law and human rights in Gaza.... This must end immediately," the London-based human rights group said on Twitter.

Amnesty gave a death toll of 38 dead, which was one higher than the figure given by the Gazan health ministry as clashes raged along the border with Israel over Washington's moving of its embassy from Tel Aviv to Jerusalem.

The rights group said that more than 500 people had been injured "with live ammunition" and that many were reporting injuries to the head and chest.

Israeli soldiers walk amidst smoke from a fire in a wheat field near the Kibbutz of Nahal Oz, along the border with the Gaza Strip, which was caused by incendiaries tied to kites flown by Palestinian protesters from across the border. AFP

"This is a violation of international standards, in some instances committing what appear to be wilful killings constituting war crimes," Amnesty's Middle East and North Africa director Philip Luther said in a separate statement.

"As violence continues to spiral out of control, the Israeli authorities must immediately rein in the military to prevent the further loss of life and serious injuries."

Amnesty made the statement "responding to reports that dozens of Palestinians have been killed" in the protests over the US embassy move.

"The rising toll of deaths and injuries today only serves to highlight the urgent need for an arms embargo," Luther added.

"While some protestors may have engaged in some form of violence, this still does not justify the use of live ammunition." -- AFP