KUALA LUMPUR: Nine Malaysian companies that took part in the World of Private Label International Trade Show 2017 - the world’s largest trade show for private label industry - have secured potential sales of RM96.58 million.
This was an increase of 43 per cent from RM67.63 million generated by 10 Malaysian SME last year.
Their participation was spearheaded by Malaysia External Trade Development Corporation (Matrade).
Held at RAI Exhibition Centre, Amsterdam, Netherlands from May 16-17, the event served as a platform for Malaysian companies to showcase their products to high profile international buyers attending the show.
The show is a highly recognised retail trade fair in Europe where buyers and retailers congregate to source for private label goods for supermarkets and department stores from all over the world.