KOTA DAMANSARA: A total of 261 McDonald's restaurants nationwide will be serving 100Plus through a marketing partnership with F&N Beverages Marketing Sdn Bhd and McDonald's Malaysia.
Fraser & Neave Ltd senior vice president of group marketing non-alcoholic beverages, Khalid Alvi said the partnership allows millions of McDonald's customers a choice of one of Malaysia's iconic and pervasive brands.
"100Plus has evolved from initially being a sports beverage with proven isotonic qualities to rehydrate and refresh to become the most popular choice of ready-to-drink beverage among Malaysians," he said during the company's maiden marketing partnership with McDonald's in Kota Damansara, today.
He added the recent accreditation of 100Plus original as a healthier choice beverage in conjunction with the Ministry of Health's Healthier Choice campaign enables the company to deepen and widen its reach with all segments of the Malaysian population.
"This is indeed another landmark for 100Plus and we look forward to a long and mutually successful partner with McDonald's Malaysia in providing its customers more choices within its existing portfolio of beverages," he said.
McDonald's Malaysia managing director and operating partner, Azmir Jaafar said the marketing partnership with F&N was a win-win proposition in offering 100Plus as a choice within its extensive portfolio of beverage offerings to over 160 million Malaysian customers who patronise its restaurants annually.
"At McDonald's, we constantly look at evolving our menu to meet their needs, as reflected in the introduction of 100Plus.
"Our decision to partner F&N is a strategic initiative to expand our range of beverage offerings in meeting the tastes and preferences of out customers," he said.
The strategic partnership follows a four-month trial at McDonald's outlets in major town centres in Peninsular Malaysia.
100Plus will also be the first ever F&N product to be served at a quick-service restaurant network in Malaysia.