business

4FINGERS to open 20 outlets in Malaysia over next five years

KUALA LUMPUR: 4FINGERS, a Singaporean chain of fast casual restaurant, is looking at opening 20 outlets in Malaysia over the next four to five years.

With its fourth store in Malaysia recently launched in Berjaya Times Square, the company have ambitious growth and expansion plans, both in Malaysia and in Asia Pacific.

"We are certainly exploring the right, accessible areas where our chicken will be in demand," 4FINGERS CEO Steen Puggaard told NST Business via email.

In just four years, 4FINGERS has grown from one to 21 outlets across Asia Pacific, namely in Malaysia, Australia, Singapore and Indonesia.

With the demand for its chicken, 4FINGERS is planning to take its recipe global, with expansion plans to Europe and US.

"We have invested RM3.2 million in the first four outlets. We are currently searching for the right leases to meet Malaysia’s growing demand for great fried chicken.

"We also have customers who are asking for 4FINGERS to be delivered to their doorstep, and are exploring having a delivery service as well to serve more folks," he said.

To a question on poultry supply and in terms of pricing, quality and delivery, Steen said the company rotate its suppliers depending on their ability to be consistent in ensuring a steady supply of chickens with the right quality and for the right price.

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