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Hong Leong Assurance celebrates agency force contributions

KUALA LUMPUR: Hong Leong Assurance Bhd (HLA), which recorded total gross premium of RM3 billion in its previous financial year, had celebrated the agency force that had helped made this achievement happened at the recently held Annual Awards Presentation 2017.

During the same period, the insurance provider had also won the Most Valuable Brand Award of the Year during the Brand Laureate Best Brand Awards 2016-2017, and the Malaysia’s Domestic Life Insurer of the Year award by Asian Banking and Finance for two years in a row during the Insurance Asia Awards 2016 and 2017 respectively.

“It has been a long journey leading up to this milestone, but I believe this is just the beginning,” said group managing director and chief executive officer, Loh Guat Lan.

“There is much more to be done, such as continuous development and expansion of our agency force, as well as providing enhanced product offerings which add value and promote the best practices of the company within the industry.”

Over 1,000 awardees received awards in various award categories during the event. Of special note is HLA’s luminary, May Lee Sue Wee, who emerged as the record holder for 10 consecutive years as the Champion Agency Manager.

The Annual Awards Presentation was also held in conjunction with HLA’s two days sales convention, which is part of the agency force professional development programme to upgrade professional competencies and refining potential.

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