KUALA LUMPUR: A consortium consisting of Pelaburan Hartanah Bhd (PHB), UEM Group Bhd and Japan’s Medical Care Service Inc (MCS) is set to launch Malaysia’s first luxury senior living with care services project, Rei Seraya Residence (Rei Seraya).
Rei Seraya is set to cater exclusively for the senior retired community and will be the first luxury senior living with proficient care services.
Two types of options will be provided. The first is Assisted Living, a 300 sq ft unit with en-suite bathroom within an exclusive household concept, providing medium to high care services for residents.
The second option is Independent Living, a 900 sq. ft. unit with the concept of luxury two-bedroom apartments with en-suite bathroom, kitchen and living room. Care services are provided upon request by the residents.
“Malaysia’s population is increasing steadily with age and by 2020, 10 per cent of the country’s population will be above the age of 60 and by 2030, the percentage of people aged above 60 will increase to 15 percent.
“This demographic reality will undoubtedly have profound economic and social implications, as well as new healthcare concerns, leading to opportunities,” said PHB group managing director and chief executive officer Datuk Kamalul Arifin Othman.
“This presents an opportunity for the consortium to offer a world class senior living development, right here in Kuala Lumpur, not less than what you would have found in other developed countries,” he said in a statement.
Those interested in what’s on offer can visit the Rei Seraya Discovery Gallery, located at Jalan Ampang, adjacent to Gleneagles Hospital.
UEM Group group managing director and CEO Datuk Izzaddin Idris explained that the decision to open a Discovery Gallery, as opposed to a sales gallery, is to allow the market to understand the product and services being offered given that it is a new and unique concept in Malaysia.
“The Discovery Gallery also provides an opportunity for us to showcase a building that’s senior friendly and care services by one of Japan’s leading senior living care provider,” he said.
“While we have conducted market research and the result is very convincing, we would like to gather additional feedback and interest from the public which would allow us to further fine-tune the service offering based on local interest and demand.”
Care services at Rei Seraya will be provided by MCS, a Japan-based company that has been providing care services for the elderly since 1999 and operates more than 280 facilities in Japan, China and Philippines.