KUALA LUMPUR: Enrich, the frequent flyer programme of Malaysia Airlines has launched hotel booking platform to enhance its rewards for members.
In a statement released today, the carrier said Enrich members can now earn and redeem Enrich Miles for their hotel stays.
It added Enrich members can choose how they want to get rewarded, leveraging on a selection of over 400,000 hotel properties worldwide ranging from boutique hotels to international resorts.
Malaysia Airlines group chief marketing and customer experience officer Lau Yin May said the airline would want to create more avenues to maximise Enrich members' travel and lifestyle experience.
“With Enrich Hotels, our members can earn Miles for hotel bookings and use their Miles for free flight on Malaysia Airlines or for another free night stay,” she added.
With self-booking has become increasingly popular today, she said Enrich Hotel differentiates itself by providing miles rewards to drive usage and loyalty among our frequent flyers.
Members can also earn up to 15,000 Enrich Miles for every night of their stay or redeem for free or discounted room stay from as low as 1,000 Enrich Miles.
The booking platform offers great deals and promotions to get travelers on vacation faster.
From today until December 31, 2019, Enrich members who made successful booking at Enrich Hotels will automatically be in the running for the contest to win 10,000 Enrich Miles.
Non-member can also sign-up for free at Malaysia Airlines website.