KUALA LUMPUR: Touchpoint International Sdn Bhd (TPI), a leading digital solutions company and a wholly-owned subsidiary of Sino Hua An International (SHA), today launched its digital application called M Squared (M2), a multi-sided, mobile-first community platform.
M2is designed to help commercial, government and social communities connect and interact digitally on just one platform.
For the user, M2 will be the only app for all their daily interactions with mobile features such as e-commerce, mobile payment, food delivery, smart city features, event ticketing, travel planning and local community engagement.
Founder of TPI and SHA head of technology Vince Ng said for businesses to survive the new normal, it is clear that bringing their business online is inevitable and Covid-19 has just escalated this need for retail businesses to go forward with an affordable solution.
"We believe we understand the food and beverage (F&B) business more than any other developers because of our group's business alliances.
"Following support to the F&B industry, our immediate plans include delivery of fruit and vegetables, online education, resident community functions and smart city features," he said in a statement.
Phase 1 of the M2 platform is aimed at helping the F&B industry, one of the most affected by Movement Control Order (MCO) due to COVID-19.
In addition to online delivery functionality, M2 offers a suite of merchant-friendly features that will be introduced in future upgrades of the app such as loyalty programmes, data analytics and so forth.
Merchants will also appreciate the ease in using the backend functions of the app that will give them complete control to fit the scope and nature of an individual business frame and full access to the app's cashless payment
processing using all major Malaysian e-wallets and overseas ones including WeChat, Alipay in Ringgit and RMB.
"E-commerce should be something everyone embraces as this is the way forward. M2 will benefit both merchants and users equally.
"F&B platform delivery alone is a US$61 million market which is expected to grow to US$176 million by 2025.
"We target to capture 15 per cent of this market in the next 24 months. We are confident to be able to achieve this due to the synergies from our platform's unique features and community digital ecosystems," said Ng.