KUALA LUMPUR: Philippines-based Data Analytics Ventures Inc (DAVI) recently partnered with regional marketing technology company Antsomi to improve its customer data platform.
DAVI, a JG Summit Holdings Inc subsidiary, will be using Antsomi CDP 365 to empower the company for providing data-related products and solutions to the market.
Launched in June 2020, Antsomi CDP 365 is an artificial intelligence-driven customer data platform. Since then, Antsomi has helped many clients in the region unify and activate their data across channels, with a better customer experience enriched by personalisation and marketing automation.
Serm Teck Choon, co-founder and CEO of Antsomi, is thrilled to have DAVI on board.
"DAVI is tasked to be the change agent for the JG Summit group, and they are born with the DNA of data. We are so excited to have the opportunity to work with them to unlock the opportunity of data-driven campaigns.
"Through Antsomi CDP 365, we help DAVI to enrich the customer experience of millions of customers through marketing automation," shared Serm.
Carla Yap-Sy Su, Head of Data, Strategy and Growth Marketing of DAVI, shared more about its vision, with the selection of Antsomi CDP 365 as its customer data platform.
"Building a holistic approach to data allows us to better understand what offers and experiences can bring more value to our customers.
"Through our partnership with Antsomi, we are able to act on these insights and implement seamless and personalized customer journeys, integrate our platforms, and deliver iterative, performance-driven campaigns across multiple channels," she said.
As part of the JG Summit group, DAVI grows the conglomerate's loyalty programs and its data operations, unlocking valuable insights on what matters to customers.
JG Summit is one of the largest and most diversified Filipino conglomerates, engaged primarily in businesses that serve a diverse market in the Philippines, Southeast Asia and Australia with businesses that span retail, airline, consumer goods, manufacturing and more.