KUALA LUMPUR: Touch 'n Go Group and MR DIY Group (M) Bhd have formed a collaboration to enhance customer experience across multiple online and offline channels.
The parties said this would provide more benefits and convenience as well as greater personalisation of their offers to the customers.
"The strategic collaboration will see MR DIY being a prominent feature in the Touch 'n Go eWallet, powered by the eWallet's Mini Programme platform.
"This will allow the 16 million Touch 'n Go eWallet users to seamlessly browse MR DIY's catalogue, order and pay for the items they want, and have the purchases delivered, or ready for pick-up at their store of choice," they said in a joint statement today.
The initiative is slated for a public launch in the third quarter of 2021.
The collaboration scope also includes several analytics and personalisation initiatives in the near future, that will see Touch 'n Go eWallet users access tailor-made offerings on MR DIY's online and offline channels.
The two companies have also committed to working together to explore how best they can socially contribute and give back to the community at large as part of their respective corporate social responsibility (CSR) programmes.
"We think that we have a perfect partner in MR DIY, and together we hope to pave the way for superior offerings for both our sets of customers.
"Touch 'n Go and MR D.I.Y are iconic home-grown brands with a strong view of being hyper customer centric; with an unending focus on delivering superior value across the customer experience chain," said Touch 'n Go group chief executive officer Effency Shahul Hamid.
MR DIY chief executive officer Adrian Ong said the company was constantly looking for new and innovative ways to make MR DIY more accessible to more customers nationwide.
Ong said the partnership was a major step in making shopping at MR DIY cashless and rewarding.
"More importantly, this move makes shopping at MR DIY even more convenient by taking our promise of 'Always Low Prices' right into the screens and devices of customers. This is a major milestone in our aim of becoming the nation's preferred retailer, and we thank the Touch 'n Go team for making it happen," he added.
As part of this round of collaboration, MR DIY's customers who pay using Touch 'n Go eWallet in-store or online will enjoy attractive promotions and discounts as part of an enhanced loyalty offer.
The collaboration with Touch 'n GO will also apply to MR DIY's spin-off stores MR DOLLAR and MR TOY.