KUALA LUMPUR: Rakuten Trade Sdn Bhd has recently amplified its rewards programme to meet the appetite for more cost-effective trading.
Rakuten Trade recently launched its Tick, Trade & Rebate Program that allows its clients to use RT points to offset the trading brokerage fee.
This move resulted in more than 80 per cent of RT points being redeemed to offset brokerage in the first month of its introduction.
Rakuten Trade said the equities market had been seeing steady rise of a new generation of retail investors who prefer the independence and ability to execute their own trades digitally,
"Online retail investors have demonstrated that affordability ranks high in the choice of trading platforms. Tapping on the opportunity to enhance the digital trading experience for its users," it added.
Rakuten Trade chief executive officer Kazumasa Mise said the latest enhancement was considered a first-in-market move in online trading and facilitates its clients' goal of wealth accumulation by trading equities.
"Not only are we disrupting the status quo, but once again demonstrating the flexibility of our tech-savvy platform. In a survey we conducted last year, brokerage fees and rewards are key driving factors in online trading.
"By enhancing the ecosystem, Rakuten Trade is providing more value in a way that ultimately benefits the clients."
Mise added that by understanding what its traders expect, satisfying their needs and innovatively strengthening its platform, Rakuten Trade would maintain its edge in the market while contributing towards the digital economy.
Rakuten Trade's multi award-winning ecosystem gives investors RT points whenever they engage with the platform from account opening, cash deposit, share transfer in, referring friends and family, trading and by participating in various marketing campaigns.
In addition to being used to offset brokerage fees, RT points can be converted into lifestyle rewards such as from AirAsia BIG Loyalty, BonusLink and Boost as well as financial products such as Gold by HelloGold and Cryptocurrency by Tokenize.
As of June 30 this year, Rakuten Trade had activated more than 215,000 accounts and contributed close to RM80 billion in total trading value on Bursa Malaysia.