KUALA LUMPUR: Celcom Axiata Bhd (Celcom) has chosen Informatica, a cloud data management company, to help the mobile service provider improve its data governance programme to become the country's most popular inspiring digital organisation by 2022.
Informatica's enterprise data governance solution is powered by Informatica's CLAIRE metadata-driven artificial intelligence engine, enabling Celcom to automate the governance of millions of subscribers and service data that the organisation has to deal with daily.
This, in turn, allows the company to provide more accurate and trusted data across business and information technology users, fostering greater collaboration, performing analytics and business-critical decision making for greater experience and outcomes to its subscribers.
Celcom has played a key role in driving stronger digital advocacy in Malaysia, boosting its technological capability and innovations to accelerate digital adoption within the digital ecosystem.
Celcom will also meet the compliance requirements set by the Malaysian Communications and Multimedia Commission (MCMC), with regulatory reporting expected to be significantly reduced from approximately 150 man-hours to about five man-hours through the automation and governance tool.
Celcom chief corporate and transformation officer Datuk Kamal Khalid said the company clearly focuses on driving operational excellence and growth through innovation, digitalisation and new business areas.
"As we place great importance on acquiring high-quality and trusted data in our digital transformation journey, our collaboration with Informatica will ensure the delivery of the highest standard of service experience to our customers," he said in a statement today.
Informatica Asia Pacific and Japan vice president and general manager Tony Frey said the company was pleased to be the chosen strategic partner for Celcom's data governance project.
He said this to ensure only trusted data is optimised for delivering positive outcomes for Celcom and its customers.
"In this unprecedented time, data has become even more valuable for businesses to carve a niche for themselves in the accelerated digital economy and be prepared for the post-pandemic future," he added.