KUALA LUMPUR: UEM Sunrise Bhd and Sime Darby Property Bhd's joint-venture (JV) development, Radia Bukit Jelutong, is expected to be the next bustling student hub with the entry of Netherlands Maritime University College (NMUC) at the township.
In a joint statement today, the developers said its JV company had signed a memorandum of understanding (MoU) with NMUC to set up a campus in Radia.
"With an expected enrolment of more than a thousand students, this will catalyse the new and modern township into becoming a bustling student hub and a lively retail and commercial location," it said.
Radia Bukit Jelutong was developed by Sime Darby Property Sunrise Development Sdn Bhd (SDPSD), the 50:50 JV company formed by UEM Sunrise and Sime Darby Property.
Based on the MoU, NMUC will be taking up a total of 24 commercial units at Radia Bukit Jelutong with a gross development value of RM 27.6 million under a special Rent-To-Own (RTO) scheme.
With a built-up area of 34,358 square feet, the space acquired by NMUC spans from the seventh floor to the ninth floor of the block.
UEM Sunrise chief marketing officer Kenny Wong said with NMUC onboard, the company is anticipating many students trickling into Radia grounds to enliven the space.
Wong said NMUC is expected to be a huge crowd-puller, and this will be a good way to increase footfall as the new semester approaches and a great way to boost business operations within the premises.
"NMUC is a great addition to Radia in drawing in crowds and elevating the businesses here – incidentally making Radia a desirable location to kickstart business opportunities.
"We welcome and implore other business operators to grab this golden opportunity in giving value and take advantage of this growing community," he said.
NMUC aims to enrol approximately over a thousand students during their opening semester, which aligns with the company's target to make Radia Bukit Jelutong a bustling centre for students and the surrounding communities in Shah Alam and Subang Jaya.
Sime Darby property chief operating officer for integrated development Datuk Ir Mohd Idris Abdullah said the company looks forward to welcoming a much younger crowd to contribute to the social and economic developments in the area.
"The partnership will inject a breath of fresh air to the already matured township that can benefit a wide range of residents and business owners in Bukit Jelutong.
"This is one of Sime Darby Property's best-planned townships in Selangor located conveniently along the Guthrie Corridor Expressway," said Idris.
The RM1.6 billion integrated development is one of the company's successful JV projects and has a gross area of 2.7 million square feet, including serviced apartments with four acres of facilities and amenities.
Radia Bukit Jelutong, designed by French architecture firm J+H Boiffils, comprises 640 units of serviced apartments, 400,000 square feet of office space, and retail space totalling 880,000 square feet.
Built with sustainable features, including energy-efficient lighting, water-efficient fittings, and rainwater harvesting systems, Radia Residences is pinned at a prime location with seamless accessibility.
It has connectivity to multiple amenities, including schools, hospitals, banks, mosques, and shopping centres, making it a premier spot to settle down.
Ends