KUALA LUMPUR: Herbalife Nutrition has launched High Protein Premix Coffee, its first functional coffee mix, in Malaysia.
The global nutrition company said the coffee acted as a high protein alternative to the popular iced coffee beverage commonly available at cafes and local eateries such as mamak outlets and kopitiams.
Herbalife Nutrition Malaysia and Singapore director and general manager Steven Chin said the High Protein Premix Coffee was designed for consumers who were looking to reduce the calories, fat and sugar.
Chin said beyond being a convenient coffee drink that they can prepare easily, it also offered a great way for them to enjoy a higher protein version of their favourite beverage every day.
"While many of us start our day with a cup of coffee, we may not spend much time thinking about the nutritional content of our coffee.
"This can lead to Malaysians consuming an excess amount of sugar and fat that come with their coffee on a regular basis, which may increase the risk of non-communicable diseases such as obesity and diabetes, amongst others.
"Through our High Protein Premix Coffee, we aim to bring the best of both worlds for consumers to easily get their coffee fix while enjoying its nutritional benefits," he said.
Herbalife Nutrition's High Protein Premix Coffee contains 15 grams of protein, but only 80 calories per serving.
Available in Café Latte and Mocha flavors, the new nutritious coffee drink will serve as a beverage that can be enjoyed as a guilt-free indulgence while providing an energy lift for the rest of the day.
Easy to make in a matter of seconds, consumers can simply add two scoops of the High Protein Premix Coffee mix to water, shake and pour over ice to enjoy a delicious and refreshing beverage to power them through the day.