KUALA LUMPUR: Global direct selling company QNET will hold its bi-annual convention, V-Convention, in Penang from October 7 to 11, 2022.
QNET said the V-Convention would be Malaysia's biggest event, and tourism has drawn since 2019.
With support from the Penang Convention & Exhibition Bureau, the convention will boost international tourism arrivals and bolster revenue for the tourism and hospitality sector.
"Nearly 15,000 attendees will fly into Penang from different parts of the world for the five-day convention, generating an estimated economic impact of RM157 million for the state," it said.
QNET chief executive officer Malou Caluza said this is the largest physical gathering of the global QNET family since before the pandemic.
"The past two years brought increased complexity and challenges to communicating and interacting with our customers.
"We had to pause all our in-person events and transform them into a digital format," said Caluza.
The last physical V-Convention took place in Penang in September 2019.
Over the past two years, the event took on a virtual format that attracted a global audience of nearly half a million people from around 70 countries, a record number for direct selling industry events.
When QNET announced the event's long-awaited return a few months ago, tickets quickly sold out — months before the event.
The convention will take place at Setia Spice Arena, one of the largest multi-purpose indoor venues in North Malaysia.