Alliance Bank wins 12 awards with new strategy

KUALA LUMPUR: Alliance Bank Malaysia Bhd (ABMB) recently clinched 12 awards for its digital transformation and Environmental, Social and Governance (ESG) initiatives.

The achievement affirms the success of the Acceler8 transformation strategy as well as the bank's commitment to meeting its customers' diverse needs by delivering relevant differentiated solutions and services.

The bank triumphed over other well-known brands from a variety of industries, including financial institutions, telecommunications, and international fast-moving consumer goods (FMCG) at the Marketing Excellence Awards 2023. ABMB impressed the judges, an independent panel of industry leaders and senior marketers, with its wide range of digital marketing and brand building campaigns, securing three gold, one silver and three bronze.

Their entries garnered them wins in categories such as Excellence in Marketing Transformation (Gold Medal), as well as Excellence in CSR/Cause Marketing (Bronze Medal) among others.

Regionally, ABMB recently emerged as the Gold winner in the ESG category at the Qorus Reinvention Awards – APAC 2023 for the bank's Sustainability Assistance Programme.

The bank collaborated with partners like Bursa Malaysia Bhd, Malaysian Green Technology and Climate Change Corporation, and the UN Global Compact Network Malaysia & Brunei (UNGCMYB) for the programme, which provides useful ESG consultations, diagnostic assessments, and pertinent banking and non-banking solutions to support SMEs on their ESG journey.

At the UNGCMYB Forward Faster Sustainability Awards 2023, the bank was also recognised for its sustainability work with SMEs with the partnership for the Goals Recognition.

ABMB also received the Initiative Award – Malaysia for Environmental Sustainability at the ESGBusiness Awards 2023.

Group chief executive officer of Alliance Bank, Kellee Kam said these awards are a testament to its refreshed strategy.

"Guided by our new brand purpose – "The Bank for Life", the recognition underscores our steadfast commitment to providing differentiated solutions and customer service grounded in authenticity, integrity, and personalisation," he said.

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