KUALA LUMPUR: In a demonstration of its commitment to sustainability, the Malaysia Palm Oil Council (MPOC) and partners will showcase Malaysian palm oil products at the Worldchefs Village of the Culinary Olympics 2024.
MPOC will partner Nonosugar Health Tech Sdn Bhd and Saha Asia Industries Sdn Bhd for the exhibition at the Worldchefs Village of the Culinary Olympics 2024, which will be held from Feb 2 and Feb 7, 2024.
MPOC will also showcase engaging cooking demonstrations featuring palm oil-based products by celebrity chefs from Malaysia and provide robust media support to the national team competing in this highly anticipated competition.
The national Malaysian team, overseen by the Professional Culinaire Association of Malaysia (PCA), has undergone meticulous planning and rigorous training for months. Composed of 16 exceptionally skilled chefs, the team is poised with high aspirations to advance through the challenging elimination rounds.
Scheduled alongside INTERGASTRA, the premier trade fair for the hospitality and gastronomy business, the Culinary Olympics 2024 will convene at the prestigious Messe Stuttgart.
INTERGASTRA, boasting around 1,500 exhibitors, stands as Germany's largest gathering for the industry, attracting nearly 100,000 trade visitors biennially.
The Culinary Olympics previously hosted around 1,800 participants, including 110 teams and roughly 800 individual exhibitors from 67 countries.
MPOC said leveraging the global reach of Worldchefs, this initiative aims to engage and educate a diverse audience passionate about culinary arts, fostering a positive perception of sustainable palm oil.
"We are delighted to be able to work with the Worldchefs Association to spotlight the virtues of Malaysian palm oil. Our participation at the Culinary Olympics 2024 signifies our commitment to sustainability and our dedication to fostering informed consumer choices globally," MPOC CEO Belvinder Sron said in a statement."