KUALA LUMPUR: NCT Alliance Bhd recently launched the "Road to NCT's Junior Badminton Championship" in partnership with Petaling Badminton Club (Petaling BC).
The championship represents a significant step in the company's ongoing commitment to unleash the potential of young, aspiring athletes, while igniting a deeper passion for sports among youth.
"NCT believes sports can serve as a catalyst to enhance personal development and change lives in local communities," NCT group managing director Datuk Seri Yap Ngan Choy said.
Set to be one of the most anticipated junior badminton events in recent years with an expected participation of over 5,000 youth between the ages of 9 and 15, the tournament kicked off in Melaka on Jan 19 and will traverse through five states namely Melaka, Pahang, Selangor, Sabah, Penang and Kuala Lumpur.
The grand finale will be held here on May 30 until June 2.
The tournament will feature a series of matches across various categories, including singles and doubles.
Adding to the excitement, NCT's brand ambassadors and national badminton players Man Wei Chong and Tee Kai Wun will make a surprise appearance at selected tournament locations.
Yap emphasised the company's involvement in sports aims to foster camaraderie and unity among the younger generation through an empowering and friendly tournament.
"Excelling in sports can have a tremendous impact on our youth. More than developing one's skills in the game itself, it can help cultivate mental and physical resilience, which should be instilled from a young age.
"As a homegrown developer, we do not merely want to build physical structures but also support the development of people and communities and build better lives," he said.
All prizes are sponsored by NCT, with several once-in-a-lifetime rewards awaiting the winners.
Chosen finalists will stand a chance to win an all-inclusive trip to the 2024 Olympic Games in Paris later this year. In addition, selected aspiring players will undergo training with Petaling BC.