KUALA LUMPUR: Capital A Bhd and Trip.com Group have teamed up to collaborate on a wide range of sectors, including AirAsia and AirAsia Move.
Their partnership aims to develop solutions covering flights, accommodations, attractions, tickets, car-hailing and payment services.
Through a joint press release, both entities intend to expand the reach and portfolio of offerings of AirAsia and AirAsia Move by utilising Trip.com's innovative solutions, such as merchandising and Virtual Interline products.
"Additionally, the collaboration will focus on developing technological solutions to increase revenue and optimise cost efficiencies.
"The two will strengthen information sharing on customer trends and market intelligence, while committing to improving customer service through collaborations between AirAsia and Trip.com's customer service teams," it said.
TripLink will furnish AirAsia Aviation Group with payment solutions, generating value for both parties and empowering them to innovate and deliver enhanced value to their customers.
Capital A chief executive officer Tony Fernandes said AirAsia's inventory and expansion strategies prioritise China initially, followed by integrating Trip.com's customer base into Asean.
Additionally, AirAsia Move will work together with Trip.com on hotel inventory and provide Move activities, tickets, and ride collaborations for Trip.com users.
"Our collaboration extends beyond promoting AirAsia flights and ancillary on Trip.com's platforms.
"We anticipate exploring future collaboration opportunities on payments for BigPay, we will leverage each other's extensive network and resources to offer enhanced travel experiences to our customers, delivering mutual growth and success for our two organisations," he added.
Trip.com chief executive officer Jane Sun expressed that the broadening of the partnership confirms the favourable results achieved since the initial agreement was signed in 2020.
"We have continually invested in technology to improve our processes and customer experiences, and we are excited to leverage the power of technology as we continue working with Capital A to give our users the perfect trip every time they make a booking with us," said Jane.