KUALA LUMPUR: The Goodyear Tyre and Rubber Company today named Andy Traicoff as its vice president, Consumer, Asia Pacific effective Nov 1, 2019.
He was vice president, Customer Experience of the company’s Americas business unit since October 2018.
In nearly 20 years of service at Goodyear, Traicoff has held a wide variety of leadership roles throughout the North America and Americas SBUs, including e-commerce, brand marketing, customer marketing, IT, sales, business development and customer experience.
Additionally, he helped establish category management as a practice for Goodyear, which transformed the companies’ go to market strategy in the consumer replacement business.
Traicoff will report to Ryan Patterson, president of Goodyear Asia Pacific. He is a graduate of Kent State University, where he earned his bachelor’s degree in Communications and later an MBA degree.
One of the largest tyre companies, Goodyear employs About Goodyear about 64,000 people and manufactures its products in 47 facilities in 21 countries around the world.
Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry.