KUALA LUMPUR: myTukar has signed a strategic partnership agreement with Edaran Otomobil Nasional Berhad (EON) as an automobile trade-in partner.
Through the partnership, myTukar will facilitate the end-to-end trade-in process for EON's customers via certified myTukar inspectors performing vehicle inspections on-demand for its customers.
"There is great synergy in this partnership and we are very pleased indeed to have found a like-minded partner in myTukar," said DRB-HICOM group managing director Datuk Sri Syed Faisal Albar, adding that the partnership is a win-win situation that provides both parties with tremendous potential and possibilities.
"Trade-ins has always been a sore point for car buyers, who today are increasingly demanding a more transparent and simplified process in their transactions. We believe myTukar's innovative trade-in system will help boost sales of new automobiles across our branches, and more importantly enhance the overall customer experience at all our outlets. This will lead us to create more value for our customers," said Syed Faisal.
myTukar chief executive officer Fong Hon Sum who shares Faisal's outlook believes the partnership will benefit from EON's established distributor network, while providing EON the opportunity to enhance their service to customers.
"myTukar is honoured to embark on this partnership journey with one of Malaysia's most diverse conglomerates with a comprehensive automotive business. The collaboration will enable EON to leverage on myTukar's proprietary technology-enabled platform to provide EON's customers with instant and transparent valuations for trade-in vehicles. This will enhance customer experience at EON's network because they are now effectively a one-stop solution centre," said Fong.
EON, a subsidiary of DRB-HICOM Berhad with a network of 20 branches nationwide, operates dealerships for several brands namely Proton, Mitsubishi, Audi and Volkswagen, via EON, EON Automart, Euromobil and HICOM Auto respectively.
myTukar has been on an aggressive expansion drive this year with the opening of seven new branches throughout the country. While the collaboration will only cover peninsular Malaysia for now, further expansion to East Malaysia starting with Kuching and Kota Kinabalu are in the pipeline - which is set to further benefit EON in the future.