IN its latest YouTube video on data privacy titled "Over Sharing", Apple uses satire to prove why data privacy is so important, something which the company has been stressing over and over, over the years.
The video shows how people blurt out personal information in public that they'd never want to share with the world.
It started with a man shouting in a bus full of people telling what he browsed… "I browsed eight sites for divorce attorneys", followed by a woman walking through the cinema aisle while whispering to random people her standard login information. Then two female colleagues in an office talk rather loudly about how they dislike a nearby male colleague and a scene of a woman at a park using a loud hailer to tell the world her credit card numbers. There are also scenes where a woman walking on a street telling people her house is just 1,000 feet away, and a woman telling her friends that she purchased prenatal vitamins and a pregnancy test.
The Cupertino-based company, through the video, was trying to tell people that not all technologies and business models are the same. It says its business model and technologies are aligned to make the privacy of its users paramount.
At this year's Worldwide Developers Conference (WWDC 2020) in June, Apple again stressed on its commitment towards privacy, using a privacy-by-design approach for its products, prioritising reducing data collection and processing and securing data on the device itself without any transfer to any server.
The company also announced that its upcoming iOS 14 and macOS Big Sur will feature a host of improved privacy features that will give users better control over their data and knowledge over apps and websites.
For users who don't like the idea of ad trackers following them will appreciate this.
For example, Safari throws trackers off users' trail. Intelligent Tracking Prevention helps stop advertisers that follow users from site to site, and that the Maps app doesn't associate users data with their Apple ID, and Apple doesn't keep a history of where they've been.
The company believes that users' devices are the ones that should know everything about them, but they (Apple) don't feel they should.