KUALA LUMPUR: The Airasia super app is set for faster and stronger growth as an online travel agency (OTA) platform as it enters into a distribution and technology partnership with MG Group, Southeast Asia's leading B2B hospitality marketplace.
As the travel industry continues to evolve, Airasia super app CEO, Amanda Woo said it is crucial for the super app to have a collaborative mindset, as it will bring the best value to their app users, as well as hotel partners.
"As an OTA, we currently have 700 airline partners on our platform including Etihad, Emirates, Turkish Airlines, Air France and more connecting people to over 3,000 destinations across the globe and this partnership with MG Group, whose strength lies in hotel distribution and technology will complete us as an OTA platform, and accelerate Airasia super app's plans to become the region's leading OTA, giving our customers the best value travel deals. We are already one of the top three online OTAs in Asean and we look forward to this partnership with MG Group to propel our position further ahead," said Woo in a statement released by the company.
The partnership will see the integration of the MG Jarvis platform into Airasia super app's point of sale platforms both on the app and the website, which enables Airasia customers to instantly gain access to more than 350,000 properties and alternative accommodations on the MG platform and likewise allows MG hotels partners to leverage on the demand strength of Airasia, both as a super app and an airline leader.
MG Group president director, Brett Henry in his response to the collaboration said that they are proud to be able to partner with a leader like Airasia. "The relationship is perfectly aligned with our mission to help hotels grow and win. The new MG Jarvis platform is perfectly suited to support the high volumes and rapid response times required by the Airasia super app."
The Airasia super app has 16 products and services from best value flight and travel deals to everyday lifestyle needs, from food to retail and e-commerce, to same day delivery, ride hailing and more.