#TECH: iQiyi organises Raya open house
KUALA LUMPUR: Asia's on-demand video streaming service, iQiyi, organised a star-studded Jom Raya Setikar open house yesterday a De.Wan 1958 restaurant. The event was attended by some of Malaysia's hottest celebrities Datuk AC Mizal, Siti Saleha, Eyka Farhana, Alvin Wong, Ruhainies, Nasz Sally, Scha Elinnea, Gambit Saifullah, Hisyam Hamid, Syazwan Zulkifli, Phraveen Arikiah, Sherwyn Pang, Kryston Yang, Azfar Azri and more.
As a token of appreciation to its viewers for their continuous support, iQiyi invited lucky iQiyi fans who have won the "Strim & Menang'' contest. These fans are the top iQiyi viewers who have collected the most points from completing simple missions and watching fantastic shows on the platform.
Having a blast at the Jom Raya Setikar Bersama iQiyi Open House, they indulged in delicious Raya goodies and had the opportunity of a lifetime to chat with their favourite stars.
During the Jom Raya Setikar Dengan iQiyi Open House, iQiyi highlighted that its user base had risen by 15-fold in a period of two years and is the fastest growing freemium video streaming platform in Malaysia. The iQiyi app is Malaysia's #1 most downloaded freemium video streaming app in 2021 with over 10 million downloads.
"I would like to thank our viewers for their support and choosing iQiyi as their preferred entertainment platform. We remain committed to provide diverse Asian entertainment for the world and make it accessible for international viewers while investing in innovation to ensure state-of-the-art viewing experience for our users. Malaysians have been enjoying Asian content on our platform as we offer the biggest variety of top-rated line-up of Asian content from local to Korean, Chinese and Japanese anime," said iQiyi's country manager for iQiyi Malaysia, Singapore and Brunei, Dinesh Ratnam.
iQiyi currently has a spectacular offering of 4,000 titles of premium content on its platform. Last year, the company brought its viewers a massive line-up of the most phenomenal local dramas including the highly popular 7 Hari Mencintaiku 2, Cukup Derita Itu 2, Sabarlah Duhai Hati, Budak Tebing 2, Gerak Khas Undercover and more. Some of the top-rated Chinese romance dramas on iQiyi also include Moonlight, My Dear Guardian, Love is Sweet, and Our Secrets. Simultaneously, Korean drama fans have been indulging in dramas starring top celebrities including Jirisan (Jun Ji-hyun), Bad and Crazy (Lee Dong-wook), as well as My Roommate is A Gumiho (Jang Ki-yong and Hyeri), which is the most watched iQiyi Original surpassing 100 million views worldwide.
As for the first half of 2022, iQiyi viewers were treated with a glorious line-up of local shows including the most-anticipated third season of 7 Hari Mencintaiku, Bila Hati Memilih Dia, and the upcoming Kerana Aku Isteri Bidaan. Fans of Chinese dramas were also thrilled to watch My Sassy Princess, Be My Princess, Under The Skin, and Love The Way You Are. Additionally, Korean drama fans enjoyed exciting titles like Military Prosecutor Doberman, Ghost Doctor as well as the newly released Shooting Stars and The Killer's Shopping List.
With iQiyi's rapid growth as an OTT platform in Malaysia, it aims to be a mainstay driver of the local content ecosystem through building strong relationships with both users and partners.
"iQiyi's focus is not just at offering the best entertainment experience for our viewers but also to help grow the local industry through meaningful collaborations with content creators, media partners, brands and advertisers. We've seen the past two years accelerate media consumption over the internet, particularly premium video content. iQiyi is one of the players at the heart of this here in Malaysia and we want to do our part in stimulating the local creative industry. We would love to continue to partner and work with industry players towards this goal, and are committed to investing in the local market for the long term," Dinesh added.
iQiyi's latest collaboration includes a partnership with LongHouse Films to launch its upcoming local comedy drama in Malaysia - MY Ofis. An iQiyi global exclusive launch, the office-themed drama stars Kahoe Hon as Jasper, a rockstar-wannabe who lets go of his rock and roll dream to support his elderly grandmother. Stepping into the corporate world for the first time, he experiences the chaos and crazy antics of ordinary worklife, romance and office politics struggles in his new company MY Ofis, run by KS (Aeril Zafrel). MY Ofis will be launched worldwide exclusively on iQiyi starting May 26, 2022.