KUALA LUMPUR: Touch 'n Go Group has launched a proprietary digital investment platform, GOinvest, which is accessed through the Touch 'n Go eWallet.
TNG Digital Sdn Bhd chief executive officer Alan Ni said GOinvest is set to disrupt the investment landscape where conventional investment products are intended only for those who can afford larger investment sums.
Ni said GOinvest caters to the affordability of everyday Malaysians, offering investment products which are low-ticket and easy to understand, and simplifying the investment process.
"The innovation and technology deployed through Touch 'n Go eWallet allow Malaysians the flexibility of investing anytime, anywhere," he said in a statement.
GOinvest is positioned as a one-stop investment platform, aimed at promoting choice and financial inclusion to make investment solutions available to all Malaysians
It promotes choice and financial inclusion on a secure platform open to all Touch 'n GO eWallet users.
Eventually GOinvest will enable all Touch 'n Go eWallet users to access and choose from a range of thoroughly curated investment products, earning returns and accumulating savings in the process.
Meanwhile, Principal Malaysia chief executive officer and country head Munirah Khairuddin said the continued partnership with Touch 'n Go Group means a great deal as it allows the company to offer affordable investment solutions that can be conveniently accessed by all Malaysians.
"The Principal Islamic Money Market Fund is a low-risk fund which offers long-term returns to investors to help them build enough savings amid future inflations," said Munirah.
GOinvest's first product offering is the Principal Islamic Money Market Fund which is developed and managed by Principal Asset Management Berhad (Principal).
Touch 'n Go eWallet users, aged 18 years and above, can start investing as little as RM10 in the Shariah-compliant fund.
There is no lock-in period or cap on the investment balance as compared to other conventional deposit products.
Users may also choose to set their personal financial goals, such as for a dream wedding, dream car, education, or vacation, as this would help them to focus on and achieve their investment goals.